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DEA is a pH adjuster to reduce acidity and a wetting agent to provide lather, used as a solvent, emulsifying ingredient and detergent.

DEA itself isn't commonly used, it is used to neutralize compounds, for example oleamide DEA. DEA-related ingredients are widely used in a variety of products.There is strong evidence showing that DEA is a human skin toxicant, it can be irritating to the skin and mucous membranes. There is moderate evidence showing it is a human immune system toxicant meaning it can cause the body to have an incapacity to fight disease and repair damaged tissue. It has organ system toxicity relating to known human respiratory toxicant. A NTP (National Toxicology Program) study showed an association between the topical application of DEA and certain DEA-related ingredients and cancer in laboratory animals. Studies have shown it to be an endocrine disrupter at high doses meaning the body's natural hormones (chemicals that carry messages across the body to manage growth, tissue repair, and reproduction) are effected. There is neurotoxicity concerns ranging from development delays to chronic nerve degeneration diseases along with irritation concerns to skin, eyes and lungs. DEA related products are also linked to development and reproductive toxicity at high doses ranging from birth defects to development delays in children to infertility to reproductive organ cancers. DEA is a cancer suspect currently under investigation by the FDA.

BTrue Naturals is promoting products for clean living. We have sought out to bring you companies that focus on using natural ingredients, create higher standards for our company, help educate people on safe and effective products and find companies who are environmentally aware. All the products we carry at BTrue Naturals are free of DEA (Diethanolamine) along with many other toxic chemicals. The products we carry have no artificial colors, no artificial fragrances, no parabens, no phthalates, no propylene glycol, no SLS/SLES, no animal testing.

Max Green Alchemy Scalp Rescue Shampoo	Nature's Baby Organics Bubble Bath	Alaskan Glacial Facial Purifying Mineral Mud Masque	MelanSol® All Natural Moisturizer Face & Body