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Parabens (meaning para-hydroxybenzoic acid) are used as a preservative and fragrance also used as an inhibitor of microbial growth and to extend shelf life. Found in 19 of 20 breast cancer tumors in women. The CDC tested urine from 100 adults and found parabens in nearly all.

In low doses parabens have shown development and reproductive toxicity ranging from birth defects to development delays in children to infertility to organ cancers. Also at low doses parabens have shown endocrine system disruption meaning the body's natural hormones (chemicals that carry messages across the body to manage growth, tissue repair, and reproduction) are effected. Parabens are believed to act like the female hormone estrogen and in a study British researchers found traces amounts of parabens in twenty women who had breast tumors. Studies have shown cell mutations in cells linking parabens to cancer. Other health concerns are neurotoxicity in moderate doses ranging from development delays to chronic nerve degeneration diseases. There is evidence suggesting they can act as oestrogen mimicers. A lifetime exposure to oestrogen is linked to a heightened risk of breast cancer.

BTrue Naturals is promoting products for clean living. We have sought out to bring you companies that focus on using natural ingredients, create higher standards for our company, help educate people on safe and effective products and find companies who are environmentally aware. All the products we carry at BTrue Naturals are free of Parabens along with many other toxic chemicals. The products we carry have no artificial colors, no artificial fragrances, no parabens, no phthalates, no propylene glycol, no SLS/SLES, no animal testing.

John Masters Organics Lavender & Avocado Intensive Conditioner	John Masters Organics Dry Hair Defrizzer	Max Green Alchemy Skin Rescue Cream	Dr. Bronner's Magic Organic Fair Trade Shaving Gel