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SLS (Sodium Lauryl Sulfates) is an inexpensive denaturant, surfactant and cleansing agent. It removes oils from the hair and skin. SLS has a very drying effect stripping the protective lipids from the surface so it can't effectively regulate moisture. Sodium Lauryl Sulfates are in about 90% of all shampoo products! Often claimed to be natural because it is derived from coconut oil, it is the manufacturing process that is the problem.

The major concern with SLS is the strong evidence supporting it as a human irritant of skin and eyes. Sodium Lauryl Sulfate is a harsh chemical ingredient that can strip your skin of its natural moisture. Manufactures use SLS because it is cheap to use. SLS can also react with other chemicals to form nitrosamines. Prolonged contact to SLS can cause irritation of the mucous membranes of the genitals, resulting in urinary tract and vaginal inflammation and infection. The Journal of the American College of Toxicology reported that animals exposed to SLS experienced eye damage, depression, labored breathing, diarrhea, severe skin irritation and corrosion, and death. Some studies have shown that SLS can possibly denature proteins in the eye and the damage it causes can be permanent.

BTrue Naturals is promoting products for clean living. We have sought out to bring you companies that focus on using natural ingredients, create higher standards for our company, help educate people on safe and effective products and find companies who are environmentally aware. All the products we carry at BTrue Naturals do not contain Sodium Lauryl Sulfate (SLS) along with many other toxic chemicals. The products we carry have no artificial colors, no artificial fragrances, no parabens, no phthalates, no propylene glycol, no SLS/SLES, no animal testing.

Deep Steep Rich Body Butter	Dr. Bronner's Pure Castile Bar Soap	MelanSol® All Natural SPF-25	Max Green Alchemy Sole Rescue Foot Balm