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Synthetic fragrances are a petroleum based substance. The word fragrance in the list of ingredients can include hundreds of ingredients. Companies are not required by the FDA to list each ingredient that makes up the fragrance they have for a given product.

Synthetic fragrance is the most common ingredient found in personal care products. "Fragrance on a label can indicate the presence of up to 4,000 separate ingredients. Most or all of these ingredients are synthetic chemicals. Symptoms reported to the FDA have included headaches, dizziness, rashes, skin discoloration, violent coughing & vomiting, & allergic skin irritation. Clinical observations by medical doctors have shown that exposure to fragrances can affect the central nervous system, causing depression, hyperactivity, irritability, inability to cope, & other behavioral changes." (Home Safe Home, Debra Lynn Dadd). Synthetic fragrances are a toxic stew of liquid, they are known to trigger asthma along with causing many other health problems. Many of the compounds in fragrance are suspected or proven carcinogens. Phthalates in perfumes are known hormone disrupters. In 1989 the US National Institute of Occupational Safety and Health evaluated 2,983 fragrance chemicals for health effects. They identified 884 of them as toxic substances. The US Environmental Protection Agency found that 100% of perfumes contain toluene, which can cause liver, kidney and brain damage as well as damage to a developing fetus. Why would anyone use a synthetic fragrance? The main reason to use chemical fragrance is to make as much money as possible. Synthetic "fragrance" oils are cheap--which means big profits for corporations.

It is very important to note that there is currently no regulation of the phrases "essential oils" or "natural fragrance." Manufacturers are free to identify synthetic fragrance as an essential oil or natural fragrance, even "pure." Perhaps what may be worse news is that the FDA does not require companies to list synthetic fragrance chemicals on their labels or to disclose them when you inquire. The final insult is that the "fragrance" that is listed on the label is actually a multi-component soup of many different aroma chemicals blended together to make that product's signature scent. Basically meaning you are being exposed to many potentially harmful synthetic chemicals without even knowing it.

BTrue Naturals is promoting products for clean living. We have sought out to bring you companies that focus on using natural ingredients, create higher standards for our company, help educate people on safe & effective products and find companies who are environmentally aware. All the product lines we carry at BTrue Naturals do NOT contain Synthetic Fragrances along with many other toxic chemicals. The products we carry have NO artificial colors or fragrances, NO parabens, NO phthalates, NO propylene glycol, NO SLS/SLES, and NO animal testing.

Juice Beauty Antioxidant Serum	Alaskan Glacial Facial Purifying Mineral Mud Masque	MelanSol® All Natural Moisturizer For Face and Body	Max Green Alchemy Scalp Rescue Shampoo